Paul leads the Brand Communications team at Barclays and is responsible for the development of all Advertising communications for both Barclays and Barclaycard. He is also responsible for Brand management, Social Media and BUK’s Sponsorship programmes. Paul has been with Barclays for over 10 years, in this time he has led several teams including Performance Marketing, Communications and Media Planning in addition to leading our Creative Studio teams. Prior to Barclays, Paul worked agency side, leading Account Management, New Business and Marketing teams at Rapier and WWAV Rapp Collins (Rapp).

As the Global Creative Partnerships & Inclusive Marketing Director at Reckitt, Efrain Ayala sits at the intersection of creative effectiveness, cultural change, and strategic collaboration. For nearly two decades, Efrain has empowered global brands and their agency networks to turn creativity into a distinct competitive edge. By dismantling performative "window dressing," they champion authentic, evidence-based equity that drives bottom-line impact. This vision is realized through acclaimed, culturally resonant programs like Nurofen’s See My Pain, which recently earned Nurofen the Grand Effie UK. A WFA Ambassador, Cannes Glass Lion juror, and IPA iList judge, Efrain continually redefines the commercial power of partnership and inclusive creativity.

Mark is an incredibly talented and experienced marketer who combines creative skill with a commercial approach. Mark has over 20 years experience of building FMCG brands across a variety of different categories and businesses.

Kate is Global Brand Director of Nomad Foods, Europe’s largest frozen food company. Responsible for developing business building equities, lasting campaigns and communication and media strategies for iconic brands across Europe including BirdsEye, Findus, Iglo, Goodfellas, Aunt Bessies, La Cocinera, Ledo and Frikom. Operating within a matrix structure, Kate delivers the total brand agenda for the business, and inspires the heads and hearts of 200+ marketers, in 22 markets across the region.

Before joining Nomad Foods, Kate previously held numerous agency side roles at leading creative agencies. She has experience working for or with all major agency holding companies – WPP, Omnicom, Publicis Groupe & Interpublic Group - and has created multi-award winning, break-through work across diverse categories including FMCG, Technology, Luxury, Travel, Financial Services, and Retail.

In parallel to her marketing career, Kate has volunteered in the criminal justice system for over 20 years and is currently a magistrate with the Surrey & Sussex Court. In her free time Kate enjoys running, weight training, reading autobiographies, and every moment she spends with her husband and two young boys.

Jacob Austin is the Marketing Director for Peter Millar and G/FORE across the UK and Europe, a role he has held since 2021. Jacob leads marketing across the region for the Richemont Maisons. He sits on the leadership team for the international arm of the business, playing a key role in driving the growth both brands have experienced across the region in recent years.

Prior to this, Jacob worked at some of the most well-known organisations in sport, media and consumer brands including The Ryder Cup, DP World Tour, Vodafone and the BBC.

Dan is International Marketing Director at Avis Budget Group. He leads marketing for the $3bn annual revenue International division, across 6 brands throughout Europe, Africa, Asia and Australasia. Previously he lead marketing for the Consumer division of

Anna is the Chief Marketing Officer for Glanbia Performance Nutrition International, where she leads the end to end Marketing agenda across International markets. Anna is passionate about health, wellness, and empowering people to become the best and healthiest versions of themselves. She oversees brand building, portfolio and innovation strategy, and winning omnichannel marketing execution across the brand portfolio, which includes the world's number 1 Sports Nutrition brand, Optimum Nutrition.

Previously, Anna served as CMO of Karo Healthcare, a Private Equity owned consumer healthcare business, whose brands include E45, Lamisil, and Nutravita. As a member of the Executive Committee she played a key role in shaping company strategy, operating model and culture, and in 2025, guiding the sale of the business to KKR. Under her leadership, E45 won Channel 4's Diversity in Advertising Award for the breakthrough campaign 'This is me. This is my space', recognised for its creative effectiveness and authentic representation.

Earlier in her career, Anna held Vice President and Senior Marketing Director positions at Haleon and Reckitt, leading Marketing, Brand & Innovation teams across the UK, Europe and APAC.

In 2024 and 2025, Anna was named in Marketing Week’s Top 100 Marketeers.

Anna is also a Board Trustee of The Bridge, a women's health charity in Southwark, dedicated to improving access, support, and health equality for women in the community.

Award-winning Marketing leader with both agency and client side roles with a wide range of brands including The Telegraph, The Guardian, McCann, and Virgin Media. In his current role at The Telegraph he leads the Marketing function, including Brand, Acquisition, Customer, and Marketing Design. In May, he and his team launched the UK's first National Pub Day to highlight the economic plight of the Pub sector, and promote The Telegraph's Save Our Pubs campaign.

Ebru Ozguc is a tri-lingual, Lean Six Sigma Black Belt with an MBA in International Business from European University and qualification in Digital Marketing from Columbia Business School. Previously held global and European strategic marketing and country leadership roles in a 15-year career at 3M the pioneering innovator of worker safety, healthcare, and consumer goods. She joined Vodafone in 2012 leading courageous initiatives, supporting the open conversation around gender gap issues and playing a major role in the company’s determination to lead the digital transformation of business sector. Vodafone won several awards including Cannes Lions and Effie. She launched Vodafone Business brand globally and led the brand & reputation for business.

She is currently Group Strategic Marketing Director for Babcock International, the leading provider of critical, complex engineering services which support national defence - with responsibility for building the Babcock brand, leading group marketing campaigns and thought leadership initiatives.

Ebru is part of International Women’s Forum UK and is serving in the Communications and Engagement Committee. She is also in Brand Advisory Board of World Media Group.

Ebru lives in London and is the mother of 20-year-old twin boys. She’s a passionate tennis player and a dedicated skier.

With 14 years of global media experience, Scott brings a unique 360-degree perspective to the industry, having worked across media agencies, advertisers and auditors. His diverse background provides deep insight into the commercial, operational and strategic dynamics that underpin successful media partnerships.

Scott specialises in commercial agreements, agency remuneration models and global media agency pitches, helping organisations navigate complex partnership and investment decisions. Throughout his career, he has led and supported large-scale agency reviews, pitch processes and contract negotiations across international markets, balancing commercial value, innovation, governance and long-term partnership success

Alastair Pegg is a senior marketing leader with more than 25 years’ experience driving growth, brand transformation and customer engagement across financial services, property, telecommunications and higher education.

He has held executive marketing roles with organisations including Nationwide Building Society, Virgin Money, RAC, The Co-operative Bank and Places for People, and currently leads Marketing and Communications at the University of Oxford.

A Fellow of the Chartered Institute of Marketing (FCIM) and former Financial Services Forum Marketer of the Year, Alastair is passionate about the role of marketing in creating commercial value, building brands and driving organisational change. He is a regular industry judge and mentor, and is delighted to support the Oystercatchers Awards 2026 as a member of the judging panel.

Carla is a strategic media and commercial specialist with over 15 years of experience spanning global agency networks and major client-side environments. Currently driving Europe media procurement strategy at Diageo, she specialises in the art and science of client-agency relationships. Having worked on both sides of the brief, she transitioned client-side a year ago to help bridge commercial strategy with operational excellence. Beyond the metrics, Carla is a dedicated champion for workplace culture and emotional safety, viewing a supportive environment as the foundation that truly motivates teams and unlocks great work.

She joins the OysterCatchers judging panel firmly believing that a winning combination of open-mindedness, curiosity, and calculated risk-taking can only thrive when built on a foundation of strong relationships.

Charlotte is Marketing Director at Octopus Energy, the UK's most loved, and largest, electricity supplier. Octopus Energy came into the energy market as a tech disruptor obsessed with improving the customer experience across all touch points. Uniquely, Octopus keeps everything from copywriting, design and media buying in-house and the team continues to work like a start up, even with 6.7M customers. Most recently, Charlotte led the launch of Octoplus rewards which has rapidly grown to 1.8M members and along with energy saving scheme Saving Sessions, has helped customers benefit from over £8.5M+ in added value this year. Prior to Octopus, Charlotte has worked across FMCG, pharmaceuticals and began her career consulting at Kantar.

Nicola is a Brand Consultant at QBE Insurance, responsible for activating the brand across all marketing channels and ensuring a consistent brand presence for International markets at QBE Insurance.

Her last role was Group Head of Marketing at Aldermore. Responsible for leading teams across Property, Savings, Business and Motor Finance in delivering insight‑led marketing initiatives, B2B and B2C growth and retention campaigns and high‑impact strategic partnerships and events, that create long‑term value.

Much of her career to date has been with HSBC. In her last role as Global Head of Brand Activation and Strategic Programmes she led, transformed and enhanced the Global Airport Programme, delivered high profile global campaigns and brand relaunches.

She started her career agency side working in a smaller boutique agencies and at Haygarth part of Omnicom group and has worked across many financial services / Fintech brands, Technology and entertainment.

Béatrice Boué is a forward-thinking digital marketing leader with extensive experience across global brands. She merges data driven strategy with long term brand vision . As Global VP of Digital Marketing, Social & Media at De Beers Group, she drives innovation in how brands engage audiences in an era defined by AI discovery and evolving digital storytelling.

With a career spanning agency and in-house role , Béatrice has built cross-sector expertise, strengthened global ecosystems, and elevated creative impact winning multiple awards with bold innovative and impactful brand partnerships. Bridging modern digital thinking and brand heritage, Béatrice brings a sharp, adaptive perspective to the future of marketing.

Irem is Europe Head of Brand and Portfolio, innocent drinks. In her role, she is responsible for group brand & portfolio strategy across Europe, connecting the consumer to innocent’s brand through nurturing the healthy little drinks portfolio of innocent and creating winning brand experiences. She is also responsible for the group’s digital and media strategy.

Irem’s drive is inspiring everyone in the organisation to put the consumer at the heart of everything by defining the long-term European brand and portfolio strategy for scalable and profitable growth.

innocent is Europe’s leading healthy drinks brand. Launched in 1999, the business has grown from a small West London start-up, to a multi-faceted business now present in over 18 markets across the world. Committed to being a force for good, innocent is B Corp certified and gives 10% of profits to good causes.

Prior to innocent, Irem has more than 15 years of experience in global and regional brand and product marketing roles in Turkey and Europe, previously working on for companies such as Pladis, Mattel and Nicoventures.

Ali is a senior strategic and creative marketing professional specialising in building powerful, engaging brands in complex not-for-profit organisations. She led the transformation of the Macmillan Cancer Support brand and subsequent award-winning, brand building campaigns. Currently Brand Director at the British Council, Ali is responsible for ensuring our brand engages young learners, students, change makers, government ministers, corporate partners and more across the English, Education and Arts sectors in over 100 countries worldwide. She is passionate about how brands can use exceptional creative content with storytelling at its heart to drive growth.

Ana has 18 years of marketing and communications across both agencies and brands with strong track record of enhancing brand relevancy and consistently achieving double-digit growth. She is passionate about data transformation and effectively leading cross-geography, performance-minded teams. In 2022, Ana joined Value Retail as their Global Media Director where she orchestrated data-led change through culture and capabilities, with a focus on marketing effectiveness to drive business outcomes across their luxury retail businesses in Europe and the US.

A trusted marketing leader with a proven track record of driving brand growth, transformation and high-performing teams, Claire is passionate about helping people and businesses thrive. She combines strategic marketing expertise with a people-first leadership style, creating environments where talent can flourish through clarity, collaboration and purpose. Known for her authenticity and commitment to developing others, she has built strong brands, empowered teams and delivered sustainable business impact throughout her career.

Steve Challouma is a senior marketing and commercial leader with nearly 30 years’ experience shaping and growing some of Europe’s best‑known food brands. As former CMO of Nomad Foods and GM of Birds Eye UK & Ireland, he led major brand, category and capability transformations across a €3bn portfolio. A Fellow of both The Marketing Academy and The Marketing Society, Steve is currently advising businesses on unlocking sustainable growth through sharper strategy, stronger brands and modern commercial excellence.

Aimee McKay is UK Client Partnership Director & Europe Lead at Clear Channel. She joined Clear Channel back in 2002 and has worked across a variety of roles within the Commercial Sales team, with 2020 seeing her take on additional responsibility for Clear Channel Europe and its International sales team. With over 22 years media experience, working across the UK, Europe, and Australasia, Aimee has a wealth of industry experience, and as well as her stints at Clear Channel, has worked as Sales Director for blowUP media, responsible for the UK sales and marketing teams. Originally from New Zealand, Aimee has a passion for the great outdoors, including snowboarding, triathlons, and cycling.

Simon is the Global Agency Strategy and Creative Innovation Leader at EY, with more than 20 years’ experience spanning client- and agency-side roles across B2C and B2B. His work sits at the intersection of brand strategy, creative excellence, agency partnerships, and marketing transformation. At EY, he established and leads the Global Brand and Creative Council (aka Newsroom), helping teams develop stronger propositions, sharper creative strategy, and more distinctive, on-brand work. He has also built and now leads the agency strategy; a highly collaborative ecosystem of world-class agencies serving brand and marketing needs across the business. Simon is passionate about orchestrating high-performing teaming environments between clients and agencies, helping both sides do their best work together. During his career, he has led major campaigns, transformed marketing operating models in complex, regulated environments, and helped build some of the biggest global brands, including The National Lottery, Visa, Singapore Airlines, and GSK. A huge fan of the Springbok rugby team, Simon likes to think of himself as marketing’s answer to the Bomb Squad, a versatile team player who can make an impact wherever the team need it most.

Victoria Paling is Director of Brand & Communications at Endava (NYSE: DAVA), where she’s rebuilding the brand from scratch at a global technology services company, operating across 28 countries. Her career began agency-side before moving into film and music video production — a creative foundation she’s carried into every brief since. She went on to spend over 20 years in financial services, fintech, and technology, most recently as Global Head of Marketing at CMC Markets. She brings a sharp commercial lens and a high bar for work that’s both distinctive and effective.

Lisa Nash is Director of Brand & Content Marketing at Channel 4, where she leads brand strategy and marketing for one of the UK’s most distinctive media brands. Beginning her career agency-side, Lisa has spent more than 20 years helping build some of the world’s best-known FMCG and consumer brands, with experience across Deliveroo, LEGO, Coty, Reckitt and PepsiCo. She is passionate about combining creativity with commercial impact and has extensive experience in brand strategy, integrated marketing and driving business growth.