Ana has 18 years of marketing and communications across both agencies and brands with strong track record of enhancing brand relevancy and consistently achieving double-digit growth. She is passionate about data transformation and effectively leading cross-geography, performance-minded teams. In 2022, Ana joined Value Retail as their Global Media Director where she orchestrated data-led change through culture and capabilities, with a focus on marketing effectiveness to drive business outcomes across their luxury retail businesses in Europe and the US.