Alastair Pegg is a senior marketing leader with more than 25 years’ experience driving growth, brand transformation and customer engagement across financial services, property, telecommunications and higher education.

He has held executive marketing roles with organisations including Nationwide Building Society, Virgin Money, RAC, The Co-operative Bank and Places for People, and currently leads Marketing and Communications at the University of Oxford.

A Fellow of the Chartered Institute of Marketing (FCIM) and former Financial Services Forum Marketer of the Year, Alastair is passionate about the role of marketing in creating commercial value, building brands and driving organisational change. He is a regular industry judge and mentor, and is delighted to support the Oystercatchers Awards 2026 as a member of the judging panel.