Sarah Fleetwood is Marketing Director for Ribena where she brings a fresh perspective to one of Britain’s most beloved drinks. A seasoned professional, Sarah has over 25 years’ experience nurturing and growing well-known household brands including Andrex, Huggies and Sensodyne. Her formative years were spent at Kimberly-Clark and GSK where she honed her commercial skills and the craft of marketing with a bias towards health and personal care. She is known for blending consumer insight-led strategy with creative excellence and executional rigour. Today, Sarah leads Ribena with a deep respect for its British heritage and a strong commitment to responsible sourcing and long-term partnerships across the supply chain.