Charlotte is Marketing Director at Octopus Energy, the UK's most loved, and largest, electricity supplier. Octopus Energy came into the energy market as a tech disruptor obsessed with improving the customer experience across all touch points. Uniquely, Octopus keeps everything from copywriting, design and media buying in-house and the team continues to work like a start up, even with 6.7M customers. Most recently, Charlotte led the launch of Octoplus rewards which has rapidly grown to 1.8M members and along with energy saving scheme Saving Sessions, has helped customers benefit from over £8.5M+ in added value this year. Prior to Octopus, Charlotte has worked across FMCG, pharmaceuticals and began her career consulting at Kantar.