Victoria Paling is Director of Brand & Communications at Endava (NYSE: DAVA), where she’s rebuilding the brand from scratch at a global technology services company, operating across 28 countries. Her career began agency-side before moving into film and music video production — a creative foundation she’s carried into every brief since. She went on to spend over 20 years in financial services, fintech, and technology, most recently as Global Head of Marketing at CMC Markets. She brings a sharp commercial lens and a high bar for work that’s both distinctive and effective.