Carla is a strategic media and commercial specialist with over 15 years of experience spanning global agency networks and major client-side environments. Currently driving Europe media procurement strategy at Diageo, she specialises in the art and science of client-agency relationships. Having worked on both sides of the brief, she transitioned client-side a year ago to help bridge commercial strategy with operational excellence. Beyond the metrics, Carla is a dedicated champion for workplace culture and emotional safety, viewing a supportive environment as the foundation that truly motivates teams and unlocks great work.

She joins the OysterCatchers judging panel firmly believing that a winning combination of open-mindedness, curiosity, and calculated risk-taking can only thrive when built on a foundation of strong relationships.