Béatrice Boué is a forward-thinking digital marketing leader with extensive experience across global brands. She merges data driven strategy with long term brand vision . As Global VP of Digital Marketing, Social & Media at De Beers Group, she drives innovation in how brands engage audiences in an era defined by AI discovery and evolving digital storytelling.

With a career spanning agency and in-house role , Béatrice has built cross-sector expertise, strengthened global ecosystems, and elevated creative impact winning multiple awards with bold innovative and impactful brand partnerships. Bridging modern digital thinking and brand heritage, Béatrice brings a sharp, adaptive perspective to the future of marketing.