Jane Callingham, BBC
Jane Callingham
Director, BBC Brand
BBC

Jane is Director of Brand, BBC, responsible for shaping and implementing the BBC's portfolio brand strategy along with the resulting brand identities, and running all marketing campaigns for the BBC motherbrand. Previous roles at the BBC include Director of Media where she oversaw the planning, scheduling and development of £500m+ media inventory as well as the BBC's CRM programme, and Head of Planning where she shaped content strategies across drama, entertainment and comedy for shows such as Strictly Come Dancing and Eastenders. She also ran the Brand Insight team, overseeing the tracking and monitoring of all BBC brands. Prior to the BBC Jane worked in brand consultancy and advertising planning, developing marketing strategy, brand plans and advertising campaigns for the likes of Waitrose, The Evening Standard, Citroen, Transport for London and the Co-Op bank. Her biggest career highlight however, is still getting in the lift at Television Centre with Louis Theroux.

Jane is Director of Brand, BBC, responsible for shaping and implementing the BBC's portfolio brand strategy along with the resulting brand identities, and running all marketing campaigns for the BBC motherbrand. Prior to the BBC Jane worked in brand consultancy and advertising planning, developing marketing strategy, brand plans and advertising campaigns for the likes of Waitrose, The Evening Standard, Citroen, Transport for London and the Co-Op bank. Her biggest career highlight however, is still getting in the lift at Television Centre with Louis Theroux.

jane.callingham@bbc.co.uk