Nicola is Group Head of Marketing Communications at Aldermore. She is responsible for leading a team in delivering B2B and B2C marketing campaigns, customer communications, strategic initiatives and partnership and event activity. Much of her career to date has been with HSBC. In her last role as Global Head of Brand Activation and Strategic Programmes she led, transformed and enhanced the Global Airport Programme, delivered high profile global campaigns and brand relaunches. She started out working agency side, in smaller boutique agencies and at Haygarth part of the Omnicom group.