Katie Dulake has been a marketer for more years than she cares to count with brands as diverse as TSB, Boots, Mitsubishi Motors and the British Army. Head of Brand at Admiral since 2023, she has a healthy respect for the power of a good idea and an even healthier instinct for avoiding nautical puns.

She lives in Bristol with her two daughters and a spaniel, and when she’s not thinking about work, she can usually be found juggling family life, an overgrown garden, dog walks and the occasional attempt to sit down with a good book.